seller's guide

The Ultimate Guide to Instagram Hashtags

posted by Pallavi Siddhanta April 26, 2017 1 Comment
instagram-hashtags

Slowly turning into the new age sellers’ favorite channel for sharing products with their customers, Instagram is capturing the attention of sellers and buyers equally. The reason behind this popularity is simple. The relative simplicity of the platform, and the engagement rates it boasts of, makes it very easy to view and share pictures. This becomes increasingly handy when homepreneurs and online merchants use the platform to broadcast their products to their target audience. Instagram hashtags become more and more relevant when a user is trying to promote products, or make pictures popular. Here is how to optimize your Hashtag game on Instagram.

Why Should You Use Hashtags on Instagram:

  1. Hashtags multiply your reach by several notches. Instagram groups pictures captioned with the same hashtags together. This is why, when you search for a given tag, it shows you all the posts that have used the said tag.
  2. Search results on Instagram are sorted through hashtags. A lot of successful Instagrammers have gained popularity by creating virality with an uncommon hashtag.
  3. Direct competition research becomes simplified with a directory of posts grouped under a hashtag.

Without hashtags, it is almost impossible to be found by new users. Hashtags make it easier for people who don’t follow you but have an interest in your category of products, to find you.

Plan Your Instagram Hashtags:

Thinking about your general hashtags should be the first thing on your mind when writing a caption copy for products you share or want discovered. Instagram allows users a maximum of 30 hashtags on their posts, but it is preferred that you add 10-15 relevant tags instead of flooding your post with tags after tags. Choose your hashtags by the following hierarchy:

“Selling” Hashtags -> Hashtags that describe your products -> Generic popular hashtags

1. Selling Hashtags:

A few hashtags on Instagram are used by sellers to demarcate products that are on sale. These can be used to target this particular buyer group.

#forsale #4sale #igshop #shopmycloset #instasale #buymystuff #buyitnow #closetshop #buynow #ig_iso #igiso

2. Use these Hashtags to Describe Your Products:

Fashion & Fashion Accessories:

#shoes #fashion #style #stylenew #couple #shoppen #love #heart #goodlife #shopping #red #stylish #me #cute #photooftheday #nails #hair #beauty #beautiful #design #model #dress #heels #styles #outfit #purse #jewelry #seamlessfashion #thatsdarling #shopoholics #shoppingday #fashionaddict #armcandy

Watches & Accessories:

#elegant #instastyle #beautifulwatch #watchaholic #watchaddict #l4l #fff #instapic #clothes #goals  #omg #lol #online #watchonline #watch #watchlover #picoftheday #instafollow #instalike #armcandy #classy #fashionaddict #fashionable #firstcopywatch #gift

Handcrafted Items:

#crafts #craftime #kraft #diy #handmade #shopsmall #craftymom #handicraft #handloom

Street Fashion:

#raven #walking #street #newcollection #newstyle #collection #urban #casual #casualstyle #women #foryou #onlineshoppingindia #boutiques #mall #style #shoppingaddict #promo #shoppingtime #musthave

Weddings:

#weddingwednesday #bridalparty #bridetobe #weddinginvitations #weddingregistry #dreamwedding #shesaidyes #wristparty #armcandy #dressedup #accessories #glam #indulge #stylist #indianweddings

Spa, Bath and Body:

#musthave #healthyskin #antiaging #facial #exfoliate #glowingskin #spaday #bathbombs #bodyscrub #bodymagic #bodylotion #bathproducts #bathproductsforwomen #bathproductsformen ##bathproductssale #spa #feelgood #feelgood #feelgoodfriday #feelgoodlookgood

Decor:

#homedecor #homedecoration #homedecors #musthave #l4l #f4f #homedecorating #bathroomdecor #interiordesign #interiores #interiorandhome #interiorinspo #interiorandhome

3. Generic Instagram Favorites:

#photooftheday #loveit #selfie #instadaily #picoftheday #igers #instacool #tbt #happy #sale #instagood #instafashion #pretty #girly  #girl #skirt #jewelry #trend #lookbook #currentlywearing #todayiamwearing #flatlay #instastyle #styleblogger #styleinspo #style inspiration #whatiwore

Beyond this, think about the occasion where your audience where your audience would try to discover your products.

#weekendstyle, #vacationstyle or #dressedupforwork are some popular occasion hashtags Insta users swear by.

Use these hacks to get your hashtag game on top! Happy smart selling!

1 Comment

http://showhorsegallery.com/index.php/member/255620 June 23, 2017 at 12:19 pm

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